> “Technology, innovation and environment” section

Gold Star: Ultralight Hightray®

Customer: Beuralia

Lightweight recycled paper
New architecture.
New Otor Systems high speed mechanised erection concept (60 boxes/min).
Tray with self-adjusting height and reinforced corners and bottom.
Flexo preprinting on unbleached recycled paper.

“Thanks to the Hightray, we have gone from an exclusively logistic-based overpack functionality (protection + transport) to a shelf-ready service functionality:  rapid, practical shelf display, nothing to open and no waste packaging. The Hightray can also be used to make products stand out on the shelf using customised graphics.  In a context in which shelf-ready packaging has become the norm in supermarkets, we can now provide our customers with a rapid, effective response. We would like to thank Otor Dauphiné and Otor Systems, our partners in developing this overpack solution.”

Emilie Rousset, for the packaging development team at Beuralia.